I don't dismiss the concept, or its rationale.
Motorcycles indeed decelerate faster than automobiles; vision of motorcycles, front OR rear, seems compromised in many collisions with automobiles; and . . . aren't "trick" flashing LED brake lights marketed today, for the exact same purpose as this device?
When gearing-down to slow, I've often seen menacing automobile or truck grilles approach quicker-than-comfortable in my rear-view mirror, incentivizing me to "tap" the brake lever to flash the brake light for the approaching motorist's consideraton; this automatic device would take care of that signaling, enhancing, I think, motorcycle safety.
Awareness of the device, its purpose and operation, by the general public may be key to its effectiveness in promoting safety. Yet, some aspects may be intuitive: For example, no manual or instruction is necessary to a motorist following a motorcycle with a sequentially-flashing LED brake light.
My thoughts, as requested: The base principles appear sound, the purpose (safety) seems noble, and the technology look plausible, to me. I would not presume to predict the effectiveness of the device in preventing accidents; perhaps time will tell.
Last edited by Damocles; 05-31-2013 at 08:51 AM.