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post #1 of 8 Old 01-09-2017, 11:20 PM Thread Starter
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Polaris is Closing Victory Motorcycles

Polaris is Closing Victory Motorcycles

Polaris Industries is shutting down the Victory Motorcycles brand after 18 years in business. Polaris says it will assist dealers in liquidating their remaining inventory and will continue to produce parts for another 10 years to support Victory owners.

“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” says Scott Wine, Polaris Industries chairman and chief executive officer. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models that have been honored with 25 of the industry’s top awards. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”

Polaris says Victory motorcycle sales peaked in 2012 but has steadily declined since. Victory sales represented only 3% of Polaris’ total sales revenue in 2015 with dealers on average only selling about 20 motorcycles a year. The brand has only drawn a profit in two of the last five years. Victory’s decline mirrored the rise of Indian Motorcycle which Polaris purchased in 2011. While Victory sales dropped, Indian’s sales have grown. Polaris sees greater growth potential in Indian, resulting in the decision to focus the company’s resources on a single motorcycle brand. Polaris says it will dedicate more money into research and development on Indian as well as its Slingshot brand.


“This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry,” said Scott Wine. “Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high performing Indian Motorcycle brand and our innovative Slingshot brand, enhancing our focus on accelerating the success of those brands. Ultimately this decision will propel the industry-leading product innovation that is core to our strategy while fostering long-term growth and increased shareholder value.”

Polaris’ factory in Spirit Lake, Iowa, will continue to operate, but the focus will shift to production of Indian models instead of Victorys. There will, however, be job cuts coming.

In hindsight, Victory’s demise isn’t a surprise. One key indicator was the decision to reduce Victory’s 2017 offerings in Europe to just four models as the cost of making the entire lineup Euro 4-compliant. Polaris cited the “significant additional investments required for Victory to launch new global platforms” as one of the reasons behind today’s decision.

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post #2 of 8 Old 01-10-2017, 08:18 AM
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Great Caesar's Ghost, is nothing sacred?
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post #3 of 8 Old 01-10-2017, 12:52 PM
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Snap! Thanks for the share!!
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post #4 of 8 Old 01-10-2017, 07:30 PM
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After seeing the Pikes Peak 156 bike , I was really hoping Victory was gonna put that one in to production.

I've also wondered about Victory , since Polaris has had offroad ties for so long, offering an American made dual sport bike.

Yeah, that's what it is. Polaris is shutting down Victory to open a red,white and blue line of +40hp, sub 300lb DOT ready dual sports...fingers crossed!
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post #5 of 8 Old 01-10-2017, 08:24 PM
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Victory

I know style is a very personal thing. I never liked the Victory look. Maybe that was part of the reason their sales slowed down. Just to much like something out of a Buck Rogers movie. Maybe add some factory installed sparklers to the tail pipe.

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post #6 of 8 Old 01-11-2017, 10:43 PM
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I could never quite "get" the look of their loaded bagger model... A couple of guys at work have them and I think they are about the weirdest (not in a good way!) looking bikes I've ever seen. And the rest of the line looks like pretty much every other V-twin cruiser to me. Though they don't really appeal to me personally, I wonder what the clearance prices will be?

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post #7 of 8 Old 01-11-2017, 11:38 PM
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Hmmm....Even if I liked the Victory I'm not sure I would want to buy another low numbers model with a maximum of 10 years parts availability. I already have a Husaberg FE570.....just sayin.
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post #8 of 8 Old 01-12-2017, 09:50 AM Thread Starter
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I read somewhere that parts will be available for probably 20 years. 10 more years that parts will be produced and another 10 to exhaust the supply.

I too wasn't much of a fan of the Victory Vision and as Stew basically said a V-twin is a V-twin no matter the brand. If I was in that market though my preference would have been for the Victory vs. the HD.

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"It's a friggen motorcycle, it's not supposed to be comfortable, quiet or safe. The wind noise is supposed to hurt your ears, the seat should be hard and riding it should make you shit your pants every now and then. "

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