Honda sells 17 million bikes/year. In 2011 they sold just 427,000 of them in North America. That's more than double what H-D sells here. Honda sells more bikes in 10 days than H-D sells in a year. It still surprises me that such a large company even bothers with us when virtually no one in America rides motorcycles.
With that being said, I like the bike. The lightweight frame concerns me. I'd prefer it was a bit heavier. I wish the sub-frame was replaceable. Touring bikes should have a good strong replaceable sub-frames for carrying luggage. The low oil pan isn't a big deal either. It's not a trial bike, dirt bike or dual-sport. It's a touring bike. Tubeless makes sense on a touring bike. It doesn't make sense on a dual sport. Ditto for cruise. Both of these should have been included as standard.
My 800XC was (allegedly) 474lbs and 94hp. I know it was much closer to 500lbs. Had it not suffered from terrible build quality and poor reliability it was just about perfect for touring. Sure, my DR650 was a million times better offroad but that's not what ADV Touring bikes are made for. Ripping wheelies off sand dunes on your 500lb bike, with all your luggage, 5 states from home, is just plain dumb. Been there, done that. The 800XC used low test fuel which was a HUGE bonus when touring. I suspect the TA will require premium.
It will be fun to see if these bikes are able to handle trips to Alaska, South America and RTW.