They certainly do come up with some cool advertising. One of my favorite anecdotes was from a friend whose auto repair shop I was visiting a while ago. The radio had one of those "German Engineering" theme ads to which my friend observed: "Its good that they put that German Engineering line in those ads. It's like the warning label on cigarette packages. "
I'm still laughing...
As for the phone and text thing, I think that we can all make a contribution by committing to avoid use of phones, text, hands-free and the like, as well as to discourage others from the practice. I think that direct social pressure is the most effective means to lowering the death count.
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